As Good As Gold

Explore the potential benefits and ease of investing in gold.

Important disclaimer: Please read

Gold has a reputation for being a safe-haven asset through both calm and volatile markets. Discover how investing in gold could be the first step on your financial journey.

Explore gold's potential benefits

Learn about gold's qualities and the paths available to individual investors.

How to own gold online

Gold can be digitally bought, stored, and sold.

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Confidence in gold

Principles and guidance for trust and safety when investing.

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Gold over time

Understand the long- and short-term role of gold.

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First time investing

Start with an affordable path to your first investment.

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Gold's role in society

Dig deeper on gold's role in portfolios and society.

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How gold is different

Explore what makes gold unique among assets.

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Returns

A proven asset with competitive returns. Pair LV Gold pricing with World Gold Council insights to build a clear view of long-term performance.

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Consider gold’s potential benefits

Gold’s unique nature can help in times of economic turmoil and growth.

The Case for Gold

Get the guide to investing in gold

Investing in gold can be simple and safe — provided you ask the right questions.

Buying Gold Safely

Simple, straightforward investing

History shows people return to gold for its unique qualities. If you're looking for a steadier way to grow and protect what you have, gold could be the investment for you.

Offering the potential for competitive returns and the ability to buy and sell online, gold could help you navigate your future.

Choose your own path with LV Gold.

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Explore the home of gold research

Get the latest data and insights on gold at Goldhub.

Goldhub